Why isn’t my house selling?

My name is Harry Moore and I’m a realtor in the Washington DC Metro Area. If you’ve got a house on the market and it’s not selling, maybe it’s been on the market for a while and you’re starting to get nervous, then it’s time for you to take a look at what needs to be done to get your house sold.

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 There are four things that sell homes- location, condition, presentation and price. Let’s go through each of them and examine how they affect the ability to sell your house.

Location- Not much to do here, unless you’re going to pick the house up and move it, but make sure that when you’re looking at the competition and what’s going on in the market that you’re focused on properties in comparable locations. 

Condition- You really need to take a good hard look at how your house will look to someone who’s never seen it before. Take off your seller glasses and put on your buyer glasses. 

It’s human nature to get used to the “quirks” of your house when you see them every day, but buyers have fresh eyes, and they’ll react very differently. 

Once you’ve taken a survey of the condition of the house with your buyer’s eyes, then put together a list of things that need to be addressed. Think about your budget and how much time you have to get these things done.

Now, take a look at the competition.

Take a look at other properties that are on the market right now that buyers are looking at and comparing to yours, and see how your house stacks up.

Remember those seller glasses, take ‘em off!!

 You can view a lot of your competition online, but it’s even better if you contact your agent and go look at some of them in person.

Once you’ve put together your list of condition items and done a survey of the competition, then you can decide what needs to be done to make sure your house is putting it’s best foot forward.

Have a frank conversation with your agent about the pros and cons of the different alternatives and put together a plan that makes sense for you.

Next, take a look at the presentation of your property. Does your listing have professional photographs? Has the property been staged to show it’s best? Is there a 3D and or video tour available? 

I am a big fan of Matterport 3D tours. I think they are a great way for people to get a really good sense of your house and how everything fits together. You can start with the “dollhouse” view so that you know where everything fits together, and then zoom in to the individual rooms and walk around. 

Next, what sort of social media marketing campaign is being used? How does your listing appear on the portal sites? Is it the same as what’s showing up on the MLS? Sometimes it isn’t and that may need to be fixed.

Once you’ve addressed condition and presentation and made adjustments, then take a good hard look at the price. 

 It’s not a conversation that anyone looks forward to, but it’s an important one to have. The market moves quickly, and you don’t want to be left behind.

Have your agent gather the current market data, and set up a time to review it with ‘em. Think about your goals, why you are selling your home, and focus on what needs to be done to move you towards that.

 

So now you’ve learned the 4 things that you need to review address if your house isn’t selling.

My name is Harry Moore and I want to say thank you for taking the time to read this post.

If you know someone, maybe a friend or neighbor, who might benefit from this information, please share this article with them. Make it a great day!